Loreal Professional Series Expert Silver Shampoo
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Hair Issue: Gray hair
Hair Type: All Hair Types and Blonde
Sulfate Free: No
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About the Product
Loreal Professional Series Expert Silver Shampoo is specially formulated to enhance the beauty of grey, white, and light blonde hair by neutralizing unwanted yellow and brassy tones. Its deep purple formula features a neutralizing system enriched with magnesium and anti-yellowing agents, helping maintain a cooler, brighter hair color. As lightened or grey hair can naturally develop warm yellow tones over time, regular use helps preserve a clean, radiant blonde or white appearance. The formula also helps nourish and protect the hair fiber while boosting shine, leaving hair looking brighter, refreshed, and beautifully toned.
Characteristics
-Texture: Deep Purple Liquid Shampoo
-Hair issues: Yellow Tones, Brassiness, Dullness, Color Discoloration, Roughness
-Time of application: During Hair Washing / As Needed
-Age: Adults
-Hair type: Grey, White, Light Blonde, Bleached & Lightened Hair
-Main benefits: Neutralizes Yellow & Brassy Tones, Brightens Grey & White Hair, Enhances Cool Tones, Cleansing, Shine-Enhancing, Helps Maintain a Clean & Radiant Hair Color
-Formulated without: Mineral Oil, Parabens
Main Ingredients
-Purple Pigments: Help neutralize unwanted yellow and brassy tones in grey, white and light blonde hair.
-Magnesium Sulfate: Helps support the hair fiber and contributes to the formula's conditioning system.
-Amino Acids: Help condition and support stronger, healthier-looking hair.
-Glycerin: Helps attract and retain moisture in the hair.
-Sodium Laureth Sulfate: Cleansing surfactant that removes oil, dirt and product buildup from the hair and scalp.
How to use
Apply evenly to wet hair and lather. Leave on for approximately 1–3 minutes depending on the desired neutralizing effect, then rinse thoroughly. Use alternately with a regular shampoo as needed. Wearing gloves is recommended due to the intense purple pigments.
